‘Pink Ride’ to Start in Houston:
Yellow Cab ‘Goes Pink’ for Breast Cancer Awareness
(HOUSTON, Texas)—Stand up against breast cancer by simply sitting down—in a specially designated ‘TLPA Pink Ride to benefit the American Cancer Society’ vehicle operated by a Yellow Cab Houston independent contractor.
Yellow Cab Houston has received permission from the Houston Administration and Regulatory Affairs offices to paint three of their vehicles pink for the entire month of October. Yellow Cab will contribute $100 each week per designated vehicle to the American Cancer Society Making Strides against Breast Cancer program to help raise awareness and funds to fight breast cancer. The company will also donate $1 during the month of October for every picture taken next to one of their pink cabs and posted to the Yellow Cab Houston Facebook.
There is no additional cost to passengers, and drivers are not allowed to accept donations. However, passengers can make a $10 donation directly to the American Cancer Society by texting PINK to 41518 to have a donation of $10.00 added to their next cell phone bill. Additionally, passengers may also make secure online donations with a credit card at a special web site created by the American Cancer Society at www.cancer.org/PinkRide.
The effort is part of the second annual international ‘TLPA Pink Ride to benefit the American Cancer Society’ program spearheaded by the Taxicab, Limousine & Paratransit Association (TLPA); a global association of for-hire vehicle fleet owners representing more than 1,100 companies.
“We strongly believe in community involvement,” Yellow Cab Houston President Floyd Kaminski says. “Every time a passenger rides in one of our pink vehicles, they’ll know they are riding in a vehicle that is helping to raise funds and awareness in the fight against breast cancer. People will see these vehicles and may be inspired to get involved in the fight against breast cancer themselves.”
Hundreds of taxicabs, limousines, and paratransit vehicles around the world will participate in the ‘TLPA Pink Ride to benefit the American Cancer Society’ program initiated by the Taxicab, Limousine & Paratransit Association; the world’s largest and oldest professional association of for-hire vehicle fleet operators.